URL Optimization - SEO Case Study - poway real estate search

URL Optimization
SEO Case Study - poway real estate search
Author: Robert McCulloch
Original Study Date: July 10, 2010

Subject of this SEO Case Study - URL Optimization
URL: www.powayrealestatesearch.com/
Query Used: 'poway real estate search'




Update: September, 18  2012; This update to the case study is done to determine exactly what type of URL Optimization works as an 'Exact Match Query'.

 
Original Theory:

The 'Exact Match Query' or URL Optimization is now the most effective SEO technique in available as of July, 2010.
Google will rank a Website above other well established high ranking sites if the url contains the exact search phrase used in a query.

Reason for Revision:
Two years and a lot of consideration and a little discussion of this theory and I have come to the conclusion that a better define of URL Optimization is required. With that in mind it becomes necessary to determine which variations of URL Google considers an exact match query when all other URL Optimization factors are equal.
Needed Clarifications:
1. Does Google evaluate URL Optimization in the form of a sub-domain as an Exact Match Query?
2. Does Google evaluate the directory structure portion of a URL in the same way it does the domain name portion of the URL in relation to URL Optimization and Exact Match Query'?
3. Does Google evaluate URLs that contain these charters '.', '-', '_' '\', 'a space', 'no space'  in the domain portion of a URL in the same manner?
Other Considerations:
What logic does Google use for these determinations and what if any historical situations were relevant to this URL Optimization logic.
 

Keywords:

URL Optimization SEO Case Study - poway real estate search


URL Optimization Case Study
 

Author: Robert McCulloch
Study Date: July 10, 2010
The 'Exact Match Query' or URL Optimizations now the most effective SEO technique in available as of July, 2010.
Google will rank a Website above other well established high ranking sites if the url contains the exact search phrase used in a query.
Subject of this URL Optimization SEO Case Study

URL: www.powayrealestatesearch.com/

Query Used: 'poway real estate search'

Search Engine Used: http://google.com/

 

Click the link below to open a new browser and query Google.com with the following phrase: 'poway real estate search'

 

Click Link For Up-To-Date Search Results...
Google Search for 'poway real estate search'


 
Google Search Results for 'poway real estate search'
9/18/2012


 
Google Search Results for 'poway real estate search' 7/2012



www.powayrealestatesearch.com/
www.homesalessandiego.com/north-county-inland/poway/
realestate.yahoo.com/California/Poway
www.realtor.com/realestateandhomes-search/Poway_CA
www.trulia.com/CA/Poway/
www.homes.com
www.roost.com/real-estate/CA/Poway/
www.loopnet.com/California/Poway-Commercial-Real-Estate/


 

 

 

 

 

 

 

No big deal you might think. But if we do a little research you may be surprised what we find. The #2 and lower ranked sites are the top ranking Real Estate websites with PageRank as high as PR8! These webpages are highly optimized to say the least.

Now let's take a look at the top ranked website:
SEO Factors for www.powayrealestatesearch.com



PageRank 0
Inbound links 0
Domain less than 2 years old
Absolutely No On Page Optimization For Query
Alexa: no data
Google cache: did not match any documents
WayBack Machine: No mention


 

 

 

 

 

 

 

 

The secret to this website getting top position ahead of these other well established websites is the fact that the search phrase is within the the url or domain name of the website.

That's all fine and dandy, but one keyword phrase is not enough! Our example website is limited

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